I am a PhD candidate at the Desautels Faculty of Management, McGill University.
I use a multi-method approach, incorporating controlled experiments, natural language processing, and large-scale field data to understand how social identity-based biases shape social welfare in the marketplace.
My main streams of research are:
Consumer stigma and social welfare
e.g., how biases against stigmatized social groups shape consumers’ social sharing behavior, and how vulnerable groups react to discrimination in the marketplace.
Biased valuations and word-of-mouth behavior
I explore how emotional valences bias consumers’ social valuations and ultimately shape word-of-mouth sharing.
Emotion regulation in human-AI interactions
e.g., how consumers navigate disclosure of vulnerability and emotion regulation when interacting with AI.
