Fengshu Xie is a PhD candidate supervised by Dr Bruce Doré and Prof Laurette Dubé at Desautels Faculty of Management, McGill University.

Leveraging controlled experiments, natural language processing, and field data, her research mostly focuses on how stereotypes targeting minority social groups shape consumers’ word of mouth sharing. She also explores the role of emotions in consumers’ valuation and prosocial behavior. Substantively, her research adds to areas including social equity, mental health, body inclusivity, artificial intelligence and more.

Her research has been published in Affective Science, with ongoing work at advanced stage at leading marketing and psychology journals.